If you take shortcuts, you’re cutting into your ride. If we take shortcuts, we’re cutting into your comfort. Literally. That’s why we live and ride by the motto:
THERE ARE NO SHORTCUTS.
This means gear that’s made right and made right here in America. Coon Valley, Wisconsin, to be exact. By people who ride to work, make riding gear, and ride home.
Borah gear is created, tested and hand-made by cyclists. So nothing gets in the way of a good, long ride.